5 Key Characteristics To Look For In a Brand Manager

It takes a lot of patience and hard work to start a brand and get if off the ground. But in order for it to sustain and for people to know about it, every brand needs a brand manager. It’s a shame to work so hard and have your work not even recognized. Which is why in order for your brand to reach new heights, here are 5 key characteristics to look for in a brand manager;

Experience and knowledge of market trends

Your brand manager should have enough market experience and knowledge to be able to deal with different clients and demographics as well as predict market trends for your brand to be prepared for whatever comes next. You don’t want to be in the dark for curve balls, so it’s essential to sense what issues or successes can be encountered or expected beforehand.It helps to stay ahead of the curve and avoid future roadblocks.

Belief in the brand

There will be times where your brand will go through rough waters, especially in the beginning. It is essential for your brand manager to actually believe in your brand and have the same belief in it as you do for the brand to come out the other side, more resilient than ever. In order for your brand manager to sell it to clients better and more effectively, there has to be a logical backing in his mind for him to really know that it will succeed.

People Skills

This is an important one for your brand to really take off. Your brand manager should ideally have good negotiation and people skills along with a good reputation in the market. Any branding agency sydney wouldn’t want to associate themselves with a brand that has a brand manager with a bad reputation. In order for you to seem more accessible, your brand manager has to know how to deal with the potential clientele for them to want to invest and work with your brand!

Strategic sense

In order for you to reduce your losses to a minimum and maximize your profits, your brand manager should be well equipped with strategic creativity and advertising knowledge. He should be able to give you options on how your brand can make inroads with the market in the least amount of time and how you can make your business grow and function better.

Trust and Honesty

These are key for you to have a strong relationship with your manager. You should be able to trust that whatever your brand manager is suggesting, he has your best interests in mind and won’t do anything to jeopardize the brand’s growth.

4 Ways Small Businesses can benefit from Social Media Marketing Agencies

In the early stages of a business, many members of the venture try to juggle everything and take care of different functions in efforts to minimize costs. One of the most commonly overlooked such function is digital marketing. Thinking that they know the platforms well enough themselves, many small businesses keep at it and end up doing more harm than good to their operations.

Social networks are now a crucial part of every successful marketing strategy, and anyone not utilizing them is missing out. Like it or not, social networks are here to stay and they are an amazing tool to help you grow your business. You can expand your reach and engage your customers; in ways, you didn’t know was possible before. Let’s take a look at some ways your business can benefit from hiring a dedicated social media marketing agency.

Better brand awareness

First and most important, hiring a dedicated digital agency ballarat can help increase the number of people who know about your business and make the name of your business more easily recognizable. A major chunk of your customers is already on social networks, having your business up there can definitely help you connect with more potential customers and enhance the brand awareness for your business.

Targeted marketing

In the past, owners used to spend fortunes on targeted marketing. Due to the insane amounts of personalized data already available on social networks, and at little to no cost, your business can tap into the needs and wants of the targeted market and design their products/services accordingly. If you are building something a major chunk of people already needs, it’ll help them better resonate with your business.

More traffic

Businesses tend to try various ways to increase traffic to their sites. If your business isn’t on any relevant social network, you are missing out. Through adverts, linked posts and just good content in general, the social media profile for your business can drive more traffic to your site, which can ultimately lead to more sales and conversions. Using SEO on social networks, your marketing agency can kill two birds with one stone. While optimized posts increase traffic to your site, it’ll increase your visibility on search engines and help your business get better search engine rankings.

Establish your voice

The voice of your business venture is very crucial these days. People consciously make an effort to buy from businesses that feel more genuine and concerned about the issues they face. Through social networks, your business can develop a unique voice that’ll differentiate you from the competition and help bridge the gap between you and your customers. Your agency can help you build a persona online that people would want to connect with.

Valuable tips for launching an effective (digital) international marketing activity

What is international digital marketing?
The main objective of an already internationalized company is to increase brand awareness on key countries for increasing profits. To do this it is important to implement a well-planned international digital marketing strategy that favors reaching the target audience through the web, social media and direct email marketing. These tools, at the same time, facilitate the dynamics of lead generation and favor the increase of the conversion rate thanks to a better management of the relationships with the customers and the upgrades involved.

Because an international digital marketing strategybe successful, however, it is necessary that the company thoroughly know the country in which it wants to market its product, with particular reference to:

Cultural characteristics
Values, habits, tastes and language decisively influence the strategies adopted by the company in foreign countries. Product, distribution and marketing adaptations may be required. In particular, as far as communication is concerned, it is important to underline how literal translations are not actually effective. Addressing specific nationalities does not just mean activating a sales network suitable for that country. To generate success it is necessary to focus on the client, starting from his culture, from his behavior, to his language. How you do it? Localizing, through extremely accurate translations and communications suited to the cultural context in which companies operate.

Economic factors
Per capita income, balance between supply and demand, methods of payment and currency directly influence the profits of the company abroad. Entering low-income countries, for example, can be counterproductive if the company is forced to lower prices to barely cover costs. For this accurate preventive analysis, they are of fundamental importance.

Political factors
Barriers to entry, laws and regulations, political risks linked to wars and popular uprisings can have a decisive influence on the fate of the company in foreign countries, especially in the case of direct investments. In Thailand, for example, foreign companies can not own more than 49% of a Thai company. This heavily influences the internationalization strategies of companies that must try to find reliable partners within the country.
In order to have better possibilities, the company can investigate further aspects such as the general trend of the dynamics of the foreign market, what has been done previously by the competitors and the difficulties encountered. Once determined all the cultural and socio-economic characteristics that must be taken into account, the company can proceed to the planning first, and then to the implementation of a localized international digital marketing strategy.

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10 tips + 1 for an effective international digital marketing strategy
Identify a limited area in which to focus efforts based on market performance and cultural aspects
Choose the best best profiling strategy to be implemented by country or language
To establish which are the main reference markets of the competitors and which markets have the best profitability for the product
Define the potential traffic that can be reached through an online communication strategy and its potential profit
Analyze the search path for user information on the web . Which keywords do they use? What information are affected? Are they willing to buy products and ask for information online?
Analyze the visibility and positioning of the company website on search engines and identify room for maneuver
Evaluate the potential of each communication channel for the reference market, identifying the best points of contact through the creation of a customer journey map. What are the most effective channels to reach the target? Social networks? Direct Email Marketing? Blog? Content-marketing? Co-marketing?
Identify the most appropriate social networks to reach their target in foreign countries
To increase the brand’s popularity thanks to strategies to increase brand awareness to be implemented through online channels
Calculate the ROI . This phase can be difficult, especially if you operate in a very large global market, but having the ability to identify market trends is important to get a complete picture of the situation.
Optimize the user experience and the customer experience (user and customer experience) on your website

Digital marketing, practical advice

Effective digital is based on the concept that ROI , or return on investment, always increases because the digital service must constantly lead to the creation of value. The SEO techniques, which serve to optimize the positioning on search engines with respect to their target audience, must be based on the so-called Natural SEO . These are the two principles around which the method to choose a digital partner in online marketing , presented during a Joomla! Lombardia and Rilevant workshop in Smau Milan 2017, revolves .

The essential elements on which the digital service provider must base itself in order to propose a strategy of success to the company or professional: definition of the core business, prospect, focus on a project.

The first concerns the concept of effective digital strategy, which is “with positive ROI that always increases”. It means that digital is useful “when it is integrated with the company’s processes and generates a return, a profit. And it is effective when it is constantly improved over time “, bearing in mind that there may also be no immediate return, but it is an important long-term investment , also because not doing so can generate a competitive disadvantage in the coming years.

The second principle concerns the optimization of content for search engines. Galbusera advises to favor the so-called ” natural SEO “, which “starts from a valuable content and optimizes that”. Instead, non-natural SEO uses practices that disregard the value of a content, or a project, and tries to induce traffic artificially, by focusing on link building . This strategy, regardless of the content, involves two problems : it is an artificial mechanism, so when I interrupt this activity, I will have a collapse of the visits. The second problem is that search engines have algorithms more and more precise to mix correctly content and positioning in the search results.

Example : “If an ecommerce has half a million products, the best way to do SEO is not link building, but to work on each resource to optimize it better than its competitors”.

With this premise, let’s move on to the analysis of the elements highlighted above. Bearing in mind that the proposed method is aimed primarily at the digital service provider , for a correct approach to the customer, but it is also important for the customer, when he evaluates a digital partner. Above all, we always repeat it, if it is an SME that does not have specific internal expertise. And maybe it is aimed at a professional or a structure that in turn is a small digital service company, with a view to developing a synergy that brings added value.

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Definition of the core business : it must be the activity that the digital provider can do much better than the market average, on which it has developed a high level of expertise to offer to the customer. An important element is to integrate with other digital providers. Example: for Rilevant the seo technique is a very vertical skill. “If the customer asks us to do the site, we can also do it,” says Galbusera, but the advice that is given in this case is to integrate the expertise with that of a supplier who is involved in developing the site. In this way, the customer is better loyal.