Schedule

You'll be interacting with global leaders in the online advertising industry.
Take a look at what they'll be speaking about below.

Conference Day One
7th June

  • 08:00 — 09:00
    Breakfast
  • 09:15 — 10:00
    Greg Stuart (IAB) 'How to guarantee the success of your online ads'
  • 10:00 — 10:30
    Ron Belanger (Yahoo!) 'The Future of Search Marketing'
  • 10:30 — 11:00
    Refreshment Break and Sponsor Gallery
  • 11:00 — 11:30
    Bill Wise (Right Media) 'Online Advertising Basics - Everything you wanted to know but were afraid to ask'
  • 11:30 — 12:00
    Kim Malone (Google) 'Adapting Advertising Models to an Evolving Web Experience'
  • 12:00 — 12:30
    Brent Hill (FeedBurner) 'Advertising in RSS feeds – the next big thing?'
  • 12:30 — 13:45
    Lunch Break and Networking
  • 13:45 — 14:15
    Chas Edwards (Federated Media) 'Marketing Beyond Google, Yahoo, AOL & MSN with Scale, Quality and Safety'
  • 14:15 — 14:30
    Babak Maghfourian (VideoClix) 'Web video monetization through Hypervideo and Dynamic Product Placement'
  • 14:45 — 15:00
    Ted Murphy (PayPerPost) 'Connecting bloggers to advertisers'
  • 15:00 — 15:30
    Henry Copeland (Blogads) 'Cracking the blogosphere - the secret to successful blog advertising'
  • 15:30 — 16:00
    Refreshment Break and Sponsor Gallery
  • 16:00 — 16:30
    Jim Coudal (The Deck) 'Targeted Ad Networks - Cost Per Influence Vs. Cost Per Thousand'
  • 16:30 — 16:45
    Pete Affeld (Numeric Analytics) 'Optimize Your Online Ads with Predictive Modeling'
  • 16:45 — 17:30
    Erick Schonfeld (Business 2.0) Panel: 'What is the future of interactive advertising?' Jim Larrison (Adify), Chan Suh (Agency.com) Alex Blum (Kick Apps) Hilmi Ozguc (Maven Networks)

Conference Day Two
8th June

  • 08:00 — 09:00
    Breakfast
  • 09:15 — 10:00
    Jeremy Allaire (Brightcove) 'Ads in Online Video – which ad format will work and why?'
  • 10:00 — 10:30
    Heather Luttrell (Indieclick) 'Deciphering online advertising trends'
  • 10:30 — 11:00
    Refreshment Break and Sponsor Gallery
  • 11:00 — 11:30
    Andrew Goodman (Page Zero Media) 'How to increase the ROI on your search advertising'
  • 11:30 — 11:45
    Drew Schutte (Wired) 'How will online and traditional advertising peacefully coexist?'
  • 11:45 — 12:15
    Carla Hendra (Ogilvy) 'The most effective online ads – why some make it and others don't'
  • 12:15 — 13:45
    Lunch Break and Networking
  • 13:45 — 14:15
    MaxLevchin (Slide) 'Widgets: tapping into the ad potential of personal media network'
  • 14:15 — 14:45
    Joel Greenberg (Electric Sheep) 'Advertising in the Virtual World'
  • 14:45 — 15:15
    Jed Nahum (Microsoft) 'Using demographics to improve your online marketing'
  • 15:15 — 16:00
    Refreshment Break and Sponsor Gallery
  • 16:00 — 16:30
    Jay Adelson (Digg) 'Tapping into the Ad Potential of Media Sites'
  • 16:30 — 17:00
    Darren Rowse (ProBlogger) 'How to dramatically increase ad revenue from your site'
  • 17:00 — 17:30
    Mike Hudack (blip.tv) 'How to monetize video in the short and long term'