Conference Speakers
Jay Adelson
Jay Adelson is the CEO of Internet television network, Revision3 and the CEO of Digg. Adelson oversees all aspects of growth, management and development for both companies. Under his leadership, Digg has grown from just a few thousand users to over 950,000 registered users, and is now considered one of the top Web 2.0 companies in the world. With a background in film and television, Adelson also guides original programming for the new, on-demand generation via Revision3.
Pete Affeld
Pete Affeld has more than 20 years experience in designing, developing and implementing advanced statistical and econometric methodologies for various companies. His expertise includes online and offline marketing analysis, campaign planning, predictive modeling, behavior analysis, lifetime value modeling, econometrics, time series analysis, regression analysis and site personalization. Pete has provided solutions to companies in the telecommunications, automotive, retail, financial services, pharmaceutical and hospitality industries.
Jeremy Allaire
Jeremy founded Brightcove in early 2004 with a vision for the transformation of television with the Internet. As President of Brightcove, Jeremy leads the company's technology, marketing and business development strategy. Prior to founding Brightcove, Jeremy worked as a technologist and entrepreneur-in-residence for Cambridge, MA-based venture capital firm General Catalyst, where he worked on companies and investments in broadband media, mobile content, e-commerce software and digital identity.
Before General Catalyst, Jeremy was Chief Technology Officer of Macromedia (now part of Adobe), where he helped define and launch the Macromedia MX platform for Rich Internet Applications, helping to evolve Macromedia Flash into a dominant platform for rich media applications on the Internet. Jeremy joined Macromedia with its merger with Allaire Corporation, where Jeremy was a co-founder and Chief Technology Officer. Founded in 1995, Allaire Corporation was a pioneer in using the web as an application platform, and its industry leading and award winning products power millions of websites, online services and business applications on the Internet.
Ron Belanger
Ron Belanger is the Vice President of Agency Development for Yahoo! Search Marketing. He is responsible for building mutually beneficial relationships with Yahoo’s! agency partners. By supporting a number of initiatives such as joint research, agency staffing, co-marketing events and product training, Belanger and his team empower agencies to scale their search marketing practices into profitable, high growth service lines.
Prior to joining Yahoo! Search Marketing, Belanger was Vice President of Search and Affiliate Marketing at Carat Interactive (now Carat Fusion). There, he grew the nascent search practice of three employees into one of the largest services of the agency.
Alex Blum
Before joining KickApps, Alex was President and COO of JumpTV, a leading Multi-Cultural Internet Protocol Television Network. Prior to JumpTV Alex spent 8 years at AOL most recently as the Vice President of Product Marketing for AOL’s Audience business where Alex and his team were responsible for re-launching the AOL Portal and delivering an entire suite of web-based applications including: AOL’s Video Player, Video Portal, Streaming Video advertising platform, AIM and AIMpages social networking service.
Henry Copeland
Henry Copeland founded Blogads.com, a community of 1300 leading bloggers who accept advertising. Copeland believes blogs are bigger than the Beatles. Launched in 2002, today Blogads' team of 23 consultants and programmers shepherd advertisers through the thrills and spills of blog advertising. In previous lives, Copeland was a Wall Street bond trader and a journalist in Europe. Copeland graduated from Yale University in 1984.
Jim Coudal
Jim Coudal runs Coudal Partners, a small creative firm in Chicago. CP makes things for clients and makes things for themselves too. Like The Deck, a highly-targeted and successful ad network encompassing 15 sites and millions of page views per month.
The Deck targets web, design and creative professionals and does things a bit differently than most networks. Only a single ad is shown on any page view and The Deck will only accept advertisements from products and services that Deck members have paid for and/or used.
Chas Edwards
Chas Edwards, who blogs at ChasNote is Publisher and Chief Revenue Officer for Federated Media Publishing (FM), a network of leading independent websites and podcasts such as Digg, Boing Boing, Ars Technica, TechCrunch, Dooce, AutoSpies, PROTRADE, Sportsblog Nation and Ask A Ninja.
Previously, Chas was vice president of sales and marketing for CNET Networks's B2B Portfolio, managing the team representing News.com, ZDNet and TechRepublic to business-to-business marketers. Chas also served posts as VP for CNET's broadband & webcasting unit and as VP of business development for mySimon, CNET Networks's comparison-shopping portal. Prior to joining CNET Networks, Chas was the National Sales Manager for TechTV, a 24-hour cable TV channel and Web site dedicated to computing and the Internet.
Joel Greenberg
Joel is the Vice President of Marketing Innovation at the Electric Sheep Company. He is building out an ad network for Virtual Worlds, starting with Second Life. By understanding the "spacial" metaphor of Virtual Worlds versus the "page" metaphor of the Web from a cultural point of view, he and his colleagues are defining new ad forms, metrics, and proposed standards.
He sits on the advisory board of conferences such as SXSW Interactive and Chaos: New Agendas in Advertising. Joel comments on business, culture, and society on his "Friends Talking Podcast."
Andrew Goodman
Andrew Goodman is founder and principal of Toronto-based Page Zero Media, a marketing agency which focuses on maximizing client results from paid search campaigns from the planning stage, through the first click, right through to purchase or lead and beyond. In 1999 he co-founded of Traffick, an award-winning industry commentary site. He is author of Winning Results with Google AdWords.
He speaks frequently on marketing topics at events around the world. Prior to embarking on the entrepreneurial path, Andrew earned an M.A. in Political Science at York University, Toronto, and nearly completed a Ph.D. there, which served only to delay his current quest for the proverbial Dijon Ketchup on his Kraft Dinner.
Carla Hendra
Appointed Co-Chief Executive Officer of Ogilvy North America in July 2005, Carla leads the flagship region of The Ogilvy Group with Bill Gray. Ogilvy North America includes Ogilvy & Mather, OgilvyOne, OgilvyInteractive, Ogilvy Public Relations, Neo@Ogilvy, 141 Worldwide and OgilvyHealthworld. She sits on both the Ogilvy & Mather Worldwide Board and the OgilvyOne Worldwide Board.
A pioneer in digital marketing, Carla joined Ogilvy in 1996 and was named President of OgilvyOne and OgilvyInteractive in 1998, presiding over triple digit growth in digital media and marketing since then.
In 2005, Carla was named 'Advertising Woman of the Year' by the Advertising Women of New York (AWNY).
Brent Hill
Brent Hill is Vice President of Advertising Services at FeedBurner, where he cultivates relationships with both traditional and interactive marketing agencies and corporate marketers. Prior to FeedBurner, Brent was President of Classic Kids, a national children's portrait studio and an Entrepreneur-in-Residence at OCA Ventures.
Prior to OCA, Brent held the position of Executive Vice President at Styleclick, a unit of Interactive Corp., where he launched and operated the multi-channel retail businesses for the NBA, NHL, PGA Tour and NASCAR. Prior to that, he served various executive roles including Board Member at MVP.com and Big Edge, both Internet and catalog retailers.
Brent also worked in the Technology Practice at Andersen Consulting (now Accenture). He is a frequent speaker on the topic of feed advertising and his insights have been published in a variety of publications including Advertising Age, Adotas, iMediaConnection and DMNews. Brent received a Bachelor of Science in Finance from Bradley University and a MBA from the University of Chicago.
Mike Hudack
Mike is a co-founder of blip.tv and serves as the company's president and CEO. He is responsible for blip.tv's overall business strategy, focusing in particular on community relations along with syndication, distribution and advertising partnerships. He has spoken at SXSW, Streaming Media West, Beyond Broadcast, the Open Media Developers Summit, TelcoTV and dozens of other conferences and has served as a guest lecturer at NYU and elsewhere as an expert on video, blogging and citizen journalism.
Jim Larrison
Prior to joining Adify, Jim was Senior Vice President of Corporate Development for comScore Networks, where he was responsible running a commercial business unit focused on financial, telecom, and government sectors. Jim was responsible for the development of many cutting edge applications, including the first technology used to collect and report integrated online surfing and buying activity across the entire web. Before joining comScore, Jim held management positions at leading US companies such as: Information Resources, Lever Brothers, and Vision Quest Research. Jim received a B.S. in Marketing from Bradley University and M.S. in Information Systems from DePaul University. As the GM of Corporate Development, Jim's focus is developing market relationships while launching in specific vertical segments, working with both large brand enterprises and high quality niche entrepreneurs.
Max Levchin
Max Levchin is CEO and founder of Slide, the largest independent personal media network and widget company in the world. Slide helps people express themselves and tell emotionally engaging stories through personalized photos and videos. Max is also widely known as co-founder and former CTO of PayPal, which he sold to eBay for more than $1.5 billion in 2002.
Originally from Kiev, Ukraine (then part of the Soviet Union), Max moved to Chicago at the age of 16 and later received his BA in Computer Science from the University of Illinois at Urbana-Champaign. Max is also the chairman of Yelp and founded several other Internet companies before PayPal.
Heather Luttrell
Heather Luttrell is President of multi-media advertising company, IndieClick. and EVP of 3jane Digital Holdings, Inc., which designs, develops, hosts, launches, markets and provides ROI services for web properties.
IndieClick works with thousands of advertising clients and agencies to help them effectively target and communicate with the elusive and profitable 16-35 year old tastemaker audience, through IndieClick's network of 150 community, blog, gaming, sports and pop culture sites, representing 35 million unique users and 1 billion impressions monthly.
Babak Maghfourian
Babak Maghfourian, a true hypervideo innovator, has 24 years of experience in technology development and marketing. He began his career at age 16 at the Paris Institute for Computing where he taught graphics and game design. He moved to Canada in 1984 to graduate from St. Michaels University where he wrote, ‘Dam Buster Attack’ a video game for Apple II and Philips game consoles.
Throughout his schooling he developed numerous ground breaking and profitable interactive video CD-ROMs for University of Victoria where he studied computer science. He completed his studies as an industrial engineer at British Columbia Institute of Technology in 1992, specializing in industry optimization. In 1996 he founded Avalanche Multimedia developing various innovative eCommerce stores and online music portals in the web 1.0 space. This company was later merged with eline Technologies. Babak is the founder and main driving force behind VideoClix and closely oversees all aspects of the operation including business development, marketing and technology development. He speaks five languages fluently including French, German, Persian and English.
Kim Malone
Kim Malone is the director of AdSense online sales and operations at Google. In that role, she is responsible for supporting Google's worldwide network of partner publishers.
Prior to joining Google, Kim was the CEO and co-founder of Juice Software, a business intelligence start-up based in New York City. In addition, Kim was involved with two other technology start-ups: CapitalThinking, a commercial mortgage ASP and Delta Three, an Internet telephony service provider.
Kim is the author of three unpublished novels, The Measurement Problem, The Househusband, and Virtual Love. Kim currently sits on the advisory board for Sunlight Foundation and is a member of the Council on Foreign Relations.
Ted Murphy
A world-renowned leader in interactive marketing, Edward "Ted" Murphy founded PayPerPost in early 2006. Ted launched the company's service in June and PayPerPost became the world's first Consumer Generated Advertising Network. Murphy's creative prowess and passion for unconventional marketing has earned him the ear of some of the world's largest marketing organizations including FOX, Bombardier, General Motors and Tyco. A serial entrepreneur, Murphy has founded or co-founded six companies since 1994 including MindComet, a leading interactive agency.
His efforts have received national recognition, including A/V Multimedia Producer Magazine's "Top 100 Multimedia Producers" for two consecutive years. In 2006 Murphy's viral campaign created for MindComet was inducted into Marketing Sherpa's Viral Marketing Hall of Fame. Murphy is a prominent visionary, speaking and presenting to marketing and communications professionals around the world./p>
Jed Nahum
Jed is Director of Product Management for Microsoft's adCenter advertising platform. He and his team focus on product planning for search, contextual and other platform improvements. Prior to his work for Microsoft, Jed managed search engine marketing at SmartBargains.com, and spent several years in product management and finance at Amazon.com.
Hilmi Ozguc
A broadband video visionary, digital media pioneer and senior executive with several of the world’s leading global technology companies, Hilmi Ozguc founded Maven Networks in 2002 with the goal of revolutionizing the broadband video experience and reinventing TV as an interactive, immersive and virally engaging medium delivered over the Internet. Today, Maven Networks is recognized as an Internet TV leader, enabling major media companies to leverage the skyrocketing consumer demand for online video and tap into powerful new sources of revenue from Internet video advertising and syndication.
Darren Rowse
A full-time blogger, Darren Rowse is best known for ProBlogger which has become one of the leading places on the Web for information about making money from blogs.
Darren is a founder and one of the world's largest blog networks. His role at b5media is VP of Training - and he is responsible for working with b5media’s bloggers to develop systems that will enable them to improve their blogging.
Darren has been blogging for four years on a variety of blogs including the popular Digital Photography School. He is also the co-founder of Six Figure Blogging - a course designed to help bloggers learn to earn an income from their blogs. He lives in Melbourne Australia.
Erick Schonfeld
As editor-at-large, Erick Schonfeld contributes to the editorial development of Business 2.0 magazine, writes feature stories, and puts out the daily B2Day blog, from New York. He covers both major corporations-including Amazon, eBay, General Electric, Google, Microsoft, IBM, and Yahoo-and startups inventing new technologies.
Erick will be running a panel at the event to discuss 'Ads in Online Video – the future of interactive advertising?'.
Drew Schutte
Drew Schutte is Vice President and Publishing Director of WIRED Media where he oversees WIRED magazine, WIRED Digital (including WIRED.com and reddit.com), and WIRED brand extensions such as NextFest, the WIRED Store, WIRED Mobile, and WIRED TV. In 2007, under Schutte’s stewardship, WIRED was named to Adweek’s “Hot List.” In 2006, Schutte was named one of MIN Magazine’s “21 Most Intriguing People.”
In November 2005, Schutte launched the WIRED Store, an annual holiday shopping destination for tech enthusiasts. Schutte was also responsible for the creation of the acclaimed WIRED NextFest, an annual mini-worlds fair. Also in 2004, Schutte was instrumental in the creation of the spin-off magazine WIRED TEST, a must-have buyers guide for consumer electronics and gadgets.
Greg Stuart
Greg is the former CEO & President of the Interactive Advertising Bureau (IAB), the leading association for the interactive advertising and marketing industry. Member companies include AOL, CNET Networks, Google, Forbes.com, MSN, Walt Disney Internet Group, and Yahoo, among other interactive giants.
While with IAB, Greg led an international consortium developing the world’s first Global Online Ad Measurement and Audit Guidelines which are affecting the way all media is measured.
More recently Greg has written the thought-provoking book, What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds released in 2006. What Sticks is based on pivotal research against $1 billion in advertising spending and reveals just where advertising goes wrong and what the biggest advertisers don’t know.
Chan Suh
In 1995 Chan recognized the potential of interactive technology and founded Agency.com with Kyle Shannon. He has guided us to industry leadership. With his knowledge we have gone from a two-person start-up to a global enterprise with more than 350 employees and a roster of blue-chip clients.
Chan is an expert in the interactive industry. In 2001 he was inducted into the Advertising Hall of Achievement. He has also been recognized by several publications, including Crain's Tech 100 List for 2000, ADWEEK where we were named one of top ten interactive agencies and Best Full Service Interactive Agency for 2000, and The Silicon Alley Reporter where he was consecutively ranked one of the Alley's top executives for three years.
Before opening Agency.com, Chan helped conceptualize and launch Pathfinder, Time Warner's web service. He started his career in 1986 in the publishing industry, first at Condé Nast then at Time Warner Inc., where he led the marketing efforts for various magazines including Details, Life and Vibe.
Bill Wise
Bill Wise was CEO of Did-it, the largest independent search marketing firm, from 2005 to 2007. As SVP, Products & Strategy at Ask.com, Bill Wise was responsible for the integration and strategy of the consolidated product suite within the Ask portfolio. Bill Wise sits on the Board of Directors of contextual-based marketing firm ContextWeb, and on the college social networking sites College Postings & MyBlotto.com. . Bill Wise is also on the client advisory board for Microsoft Digital Advertising Solutions, the search engine marketing council board for Google, and is a board member for the DMA IMAB (Interactive Marketing Advisory Board).